Facebook offers statistics in order to track how your audience responds to your Facebook page. In the time interval of 48 hours of going live, you can click the “View Insights” link in the right side of your page to exactly how people are connected with your page. It tells how much active users you have, like daily active users’ breakdown, new likes and page views. Facbook also allows you to adjust weekly worth data or daily worth data.
Here are few tips that can help you to optimizing facebook.
1. Fan Reach is the number of fans limit on your facebook page those who can directly view your post. It is helpful because it preview your content to the audience.
2. It is benefit on facebook that our organic reach is not only up to fan’s page but also on friends of fan. Organic reach helps you identify ways to improve your content’s organic visibility by measuring the difference between your fan and organic reach.
3. According to Gary Trautloff Commitment is the number of fans who get interacted with your post, through liking the post, commenting on the post, and sharing the post. When tracking the engagement, you have to focus on the number of connected people and number of people reached for the post in question. In order to make sure your post is viewed by a lot of people, you need to make sure the content you offer triggers some kind of interest in your audience.